LinkedIn is the world’s most extensive professional network and is simply unmatched when it comes to developing professional business connections. Simply put, if you want to show someone a picture of the omelet you had for breakfast this morning, log into your Twitter account. If you want to make a connection, develop new sources for clients, and earn a living, kick the little blue bird to the curb and log into your LinkedIn account. Here are just a few reasons why all factoring brokers and commercial finance consultants should be on LinkedIn daily.
- Decision Makers: For factoring brokers and consultants, it’s all about getting to the decision maker. Eighty percent (80%) of the people on LinkedIn are decision makers for their companies.
- B2B Leads: Factoring brokers are in the “leads business”. Eighty percent (80%) of B2B leads are a result of LinkedIn
- Prospects: There are over 57M+ companies listed on LinkedIn
- Good Company: You’re in good company. Ninety-Two percent of B2B marketers include LinkedIn in their product mix.
- Driving Traffic: Driving traffic to your website is a key marketing task for all factoring brokers. More than 50% of all social traffic to business websites and blogs originates not from Facebook or Twitter, but from LinkedIn.
Joining Key Groups
LinkedIn “Groups” are hubs on LinkedIn which provide a place to meet and connect with others that have similar interests or needs as you and where you can to share content, find answers and make business contacts. A LinkedIn Group isn’t a place for you to blast advertisements but rather a channel to share content with those who will find it of value. There are three general types of groups most brokers and consultants will be interested in.
- Industry Groups: These are groups that have content relevant to your business as a factoring broker / consultant and the alternative commercial finance industry. These would include groups such as Factoring Brokers, International Factoring Association, FactorNet Lead Referral, IACFB: International Association of Commercial Finance Brokers, etc.
- Business Development Groups: These are groups that will include business owners with periodic capital needs. There are thousands upon thousands of such groups on LinkedIn. Focus on groups that contain business owners that operate primarily B2B. An example group would be On Startups: A Community for Entrepreneurs
- Marketing / Business Development Support Groups. These are groups that will include content that will assist you in using tools to better develop your business. Groups that support the use of a specific CRM (such as Pipedrive or Sales Force), etc. or groups with a specific marketing focus such as types of social media, direct mail marketing, telephone marketing, etc.
How to Join a LinkedIn Group
Now that you know some of the benefits of LinkedIn, you’re probably wondering how to get started and join some Groups.
First, you will want to use the search field to find Groups that appeal to you and there are two different methods to do this. You can either search for Groups by their name or keyword, or browse Group recommendations provided by LinkedIn.
If you want to search for groups by name or keyword:
- Select Groups from the dropdown list on the left from the search box at the top of any page.
- Enter in your keywords.
- If you need to narrow down your searches, you can do this with the filters on the left side of the search results page.
If you’d rather browse groups recommended specially for you by LinkedIn:
- Hover over the Interests bar at the top of your homepage and choose Groups.
- Click Discover at the top of the page to see your suggested groups.
- To request membership, click the Ask to join button (under the group description).
Join the IACFB Group on LinkedIn
For factoring brokers and consultants, one of the most important new Groups to join for relevant content to assist you in business is the Campus IACFB Group (International Association of Commercial Finance Brokers). This is the place where active industry participants can meet factors, exchange ideas, and learn more about the industry. Click here to join now.
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